4 Brand-Run Campgrounds in Japan: Snow Peak, Ogawa, MUJI and DOD
Quick answer: four Japanese outdoor brands run their own campgrounds: Snow Peak (HEADQUARTERS Campfield in Niigata), Ogawa (ogawa GRAND lodge FIELD in Chiba), MUJI (Tsumagoi campground in Gunma) and DOD (DOD Camp Park Kyoto).
Japan has many camping brands, and in recent years big names have opened their own campgrounds to give loyal customers a sense of belonging. Here are four you will know: Snow Peak, Ogawa, MUJI and DOD.
1. Snow Peak
The pioneer of brand campgrounds, Snow Peak runs seven in Japan, with the flagship HEADQUARTERS Campfield as its showpiece. It sits next to the Snow Peak headquarters and has its own hot-spring lodge, FIELD SUITE SPA. You can also visit the nearby Snow Peak museum, making it a good place for a brand pilgrimage.
Campground information (as of 2023)
- Address: 456 Nakanohara, Sanjo, Niigata 955-0147
- Phone: 0256-41-2222 (9:00-19:00)
- Hours: 09:00-19:00 (closed Wednesdays)
- Website: snowpeak.co.jp/locations/hq
2. Ogawa
A century-old tent maker, Ogawa opened its campground ogawa GRAND lodge FIELD near Tokyo in 2022. It has its own strawberry farm, ogawa GRAND lodge FARM, so a stay can include picking fruit. A shop sells some Ogawa collaboration products and daily goods, and its location close to the city makes it a favorite relaxation spot for locals.
Campground information (as of 2023)
- Address: 1618 Teka, Kashiwa, Chiba 270-1465
- Phone: 04-7170-4486 (8:00-20:00)
- Hours: 08:00-20:00 (open all year)
- Website: campal.co.jp news
3. MUJI
The well-known Japanese lifestyle brand runs three campgrounds, focusing on deep outdoor experiences. Some offer SUP and insect-learning programs so play is also learning. The most popular is the Campagna Tsumagoi campground in Gunma, with SUP in summer and lakeside fishing in autumn. For a lazy camp, the no-tent MUJI hut (MUJI no Koya) stay is also available.
Campground information (as of 2023)
- Address: Barage Highlands, Hotamata, Tsumagoi, Agatsuma, Gunma 377-1611
- Phone: 03-5950-3660
- Hours: 07:00-17:00 (late April to early November)
- Website: muji.net/camp/tsumagoi
4. DOD
A trendy Japanese camping brand, DOD runs DOD Camp Park Kyoto near Kyoto, beside a dam and a stream so you can fall asleep to flowing water. A partner hot-spring facility, Springs Hiyoshi, sits next to the site and has a stone sauna. The site offers stream activities, and a shop sells DOD-exclusive items such as drip coffee.
▶ Hundreds of DOD products at WhoWhy
Campground information (as of 2023)
- Address: 8 Nakamiyanomukai, Hiyoshi-cho, Nantan, Kyoto 629-0335
- Phone: 0771-72-1526 (10:00-21:00)
- Hours: 10:00-21:00 (open all year)
- Website: dod-campparkkyoto.jp
Summary
Running a campground lets a brand build its style, deepen customer ties and promote its products. For campers choosing among many sites, a favorite brand's campground is a natural pick. Each is different, so if you plan a trip to Japan, consider booking one. Please check each official website for current hours and fees.