Camping Cars in Japan 2023: Collaboration Models from Coleman, DOD and More

Quick answer: 2023 was a landmark year for car camping in Japan, with Mitsubishi x Coleman (Delica Mini), Honda x DOD (Stepwgn), a Land Rover Eastnor Edition limited to 390 and a Jeep Wrangler Rubicon with Sunrider Flip Top limited to 350.

2023 was a groundbreaking year for camping in Japan. Major carmakers collaborated with camping brands, and rising demand for cars after the pandemic took the car camping market to new heights. In response, Japan's largest outdoor show, FIELDSTYLE, split out its vehicle exhibits into a separate “VEHICLE STYLE” event this year. Here are the new and collaboration models.

Mitsubishi x Coleman: Delica Mini

The Delica Mini is the king of small SUVs. Its boxy Japanese styling and chunky off-road tires, along with its attention to detail, amaze many campers.

Honda x DOD: Stepwgn

This collaboration uses the sixth-generation Stepwgn and is built around family camping. The interior is roomy and comfortable, and the cute DOD rabbit exterior adds polish to the camp.

Two limited-edition models

Besides the camping-brand collaborations, here are two limited models that got people talking in Japan.

Land Rover Experience Centre: Eastnor Edition

The Eastnor Edition is a special specification developed in Japan, limited to 390 units nationwide. Named after Eastnor, it conveys an image of charm and high durability.

Jeep Wrangler Rubicon Limited Edition with Sunrider Flip Top

Limited to 350 units, it comes with a standard hard top plus a manually operated Sunrider Flip Top soft top. Many fans rushed to get one, happy they no longer have to modify the car themselves.

Summary

The many limited-edition models of 2023 give car campers more choices, from exterior changes to new ways of using the vehicle and updated hardware. We hope to see these unique models beyond Japan, all around the world.