About Us

Let us share our passion for outdoor life with you.

Who? Why?

We are originally from Taiwan and now live in Japan. Just like you, we enjoy hanging out in nature and chilling in the hammock or grilling with family and friends.

"WhoWhy" is similar to the Chinese pronunciation of "outdoor". We like to think it as "anyone can enjoy spending time outdoor without having any reason".

While we were in Taiwan, we fell in love with the design of Japanese outdoor brands, that are both aesthetic and functional. Now we have the chance to really talk to the manufacturers here in Japan, we are impressed by their consistency and creativity. To share our passion for outdoor life and our love toward Japanese outdoor equipment, we established WhoWhy and are glad to introduce these great gear and equipment to you.

Feel free to talk to us about your favorite outdoor experience or your expectation for our website and service. We'd love to hear from you!

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WhoWhy International

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